Instilling Purpose In Your Company – HBR Ideacast

Instilling purpose in my organization has been the game changer in our success. This interview with Gerry Anderson puts the power of purpose into focus.  Follow this up with a repeat of an interview with Pepsi CEO Indra Nooyi on vision and culture being the drivers for big companies too and you will start getting the picture of the WHY that I strive to be.

Turning Purpose Into Performance

Gerry Anderson, the CEO of DTE Energy, and Robert Quinn and Anjan Thakor, professors at the University of Michigan’s Ross School of Business and the Olin Business School at Washington University, respectively, discuss how an aspirational mission can motivate employees and improve performance. Anderson talks about his own experience. Quinn and Thakor explain their research showing how leaders can foster a sense of purpose that sharpens competitiveness. They wrote the article “Creating a Purpose-Driven Organization” in the July-August 2018 issue of Harvard Business Review



Listen to Indra Nooyi – HERE